{"id":2,"date":"2025-10-27T11:28:23","date_gmt":"2025-10-27T11:28:23","guid":{"rendered":"https:\/\/ipmc.ase.ro\/?page_id=2"},"modified":"2026-05-01T19:08:30","modified_gmt":"2026-05-01T19:08:30","slug":"symposium-2026","status":"publish","type":"page","link":"https:\/\/ipmc.mk.ase.ro\/","title":{"rendered":"Symposium 2026"},"content":{"rendered":"
    \n\n\n

    Call for Papers<\/strong><\/p>\n\n\n\n

    UK Academy of Marketing<\/strong><\/p>\n\n\n\n

    Special Interest Group on Political Marketing<\/strong><\/p>\n\n\n\n

    UK Academy of Marketing \u2013 International Political Marketing Symposium<\/strong><\/strong><\/h1>\n\n\n\n

    Political Marketing in the Post-Truth Era: Is Political Marketing Saving or Destroying Democracy?<\/em><\/h3>\n\n\n\n

    September 14\u201316 2026<\/strong><\/p>\n\n\n\n

    Romania<\/strong><\/p>\n\n\n\n

    Venue:<\/strong> Bucharest University of Economic Studies, Bucharest, Romania<\/p>\n\n\n\n

    Symposium Chairs:<\/strong><\/p>\n\n\n\n

    Prof. Paul Baines \u2013 University of Leicester<\/p>\n\n\n\n

    Dr Christopher Pich \u2013 University of Nottingham<\/p>\n\n\n\n

    Prof. Mihai Rosca – Bucharest University of Economic Studies<\/p>\n\n\n\n

    Organising committee<\/strong><\/p>\n\n\n\n

    Prof. Razvan Zaharia<\/p>\n\n\n\n

    Prof. Alin Stancu<\/p>\n\n\n\n

    Dr. Alin Angheluta<\/p>\n\n\n\n

    Dr. Loredana Popescu<\/p>\n\n\n\n

    Dr. Lucian Onisor<\/p>\n\n\n\n

    This symposium aims to bring together academics, practitioners, policymakers and researchers<\/strong> from a wide range of disciplines to reflect on the role of political marketing in an age of disinformation, misinformation, polarisation, and public distrust. The symposium will feature a range of thought-provoking presentations and key notes speakers<\/strong> from the world of academia, politics, and industry. There are also plans to organise a meet the editors\u2019 session<\/strong>, which will serve as an opportunity for researchers and academics to connect with journal editors, gain insights into the editorial process, learn about topical areas of study and new trends within the field of political marketing. The symposium will also go beyond the exchange of knowledge and serve as an inclusive, inspiring and engaging event<\/strong> to establish new long-term collaborations and maintain existing connections across sectors and disciplines.<\/p>\n\n\n\n

    In a context marked by major transformations in the global political landscape, we are pleased to invite you to attend the UK<\/strong> Academy of Marketing Special Interest Group on Political Marketing 1st International Symposium 2026<\/strong>, with the theme:<\/p>\n\n\n\n

    \u201cPolitical Marketing in the Post-Truth Era: Is Political Marketing Saving or Destroying Democracy?\u201d<\/em><\/strong><\/p>\n\n\n\n

    Between 2020 and 2025, global politics has been shaken by a series of major events and emerging trends that have redefined public discourse and the role of political marketing:<\/p>\n\n\n\n

      \n
    • The COVID-19 pandemic<\/strong> triggered a global health and institutional crisis. Government communication fluctuated between transparency, fear and political control, significantly influencing public trust in institutions.<\/li>\n\n\n\n
    • The War in Ukraine<\/strong>, which began in 2022, reshaped European geopolitics and reignited nationalist, militarist and identity-based discourses, alongside an unprecedented wave of propaganda and disinformation.<\/li>\n\n\n\n
    • The elections <\/strong>in the United States fuelled global political polarisation and reaffirmed a leadership style grounded in charisma, confrontation, and post-truth communication.<\/li>\n\n\n\n
    • Electoral interference of foreign state agents aimed at manipulating elections lead to the cancellation of elections in Romania and<\/strong> raised serious concerns about the fragility of democracy in the region and the legitimacy of political authority.<\/li>\n\n\n\n
    • The rise of far-right parties<\/strong> across Europe (France, Germany, Italy, the Netherlands) disrupted the traditional political order and introduced new forms of nationalist political branding.<\/li>\n\n\n\n
    • The emergance of new political movements and political parties<\/strong>, often conceptulaised as political brands (for example Reform UK, and Elon Musk\u2019s America Party) often in response to the perceived failure of established parties to address key issues, societal shifts, internal party divisions, political crises, or changing electoral systems.<\/li>\n\n\n\n
    • The consolidation of influencer influence<\/strong>, the astonishing rise of artificial intelligence (AI)<\/strong>, and the likely shift to a new industrial era.<\/li>\n\n\n\n
    • Governments across the globe are facing increased pressures to address key societal issues <\/strong>including climate change, rising inequality, food insecurity, and the rise of democratic disengagement.<\/li>\n<\/ul>\n\n\n\n

      These events and trends highlight an ever-growing gap between truth and public perception<\/strong>, between strategic communication and propaganda<\/strong>, and between political marketing and information manipulation<\/strong>.<\/p>\n\n\n\n

      They also underscore the urgent need for a critical, multidisciplinary analysis<\/strong> of political marketing \u2013 not only as a communication tool, but as a mechanism for power, control and ideological mobilisation<\/strong>.<\/p>\n\n\n\n

      We welcome contributions that explore both traditional perspectives<\/strong> (election campaigns, party strategies, voter behaviour) and interdisciplinary or innovative approaches<\/strong> \u2013 such as the marketing of ideologies, social movements, or the use of commercial marketing tools for political purposes.<\/p>\n\n\n\n

      Suggested Topics (including but not limited to):<\/u><\/strong><\/h2>\n\n\n\n
        \n
      • Political marketing in the post-truth era: between emotion, manipulation and strategy<\/li>\n\n\n\n
      • Populist political brands and nationalist rhetoric<\/li>\n\n\n\n
      • Propaganda strategies during the pandemic and war<\/li>\n\n\n\n
      • The impact of election cancellations on public trust<\/li>\n\n\n\n
      • The role and impact of AI [Artificial Intelligence] in political marketing<\/li>\n\n\n\n
      • Election campaigning in regimes with weakened institutions<\/li>\n\n\n\n
      • Information warfare: state and non-state actors in elections<\/li>\n\n\n\n
      • Electoral propaganda in the digital age<\/li>\n\n\n\n
      • The drivers and barrirers to democratic engagement<\/li>\n\n\n\n
      • Disinformation and strategic communication in the 2024\u20132026 electoral cycle<\/li>\n\n\n\n
      • Cancelling elections: institutional justification or political instrument?<\/li>\n\n\n\n
      • Neuromarketing and political persuasion<\/li>\n\n\n\n
      • The impact of citizenship education on young people\u2019s democratic engagement and participation<\/li>\n\n\n\n
      • The role of social media in shaping voter behaviour<\/li>\n\n\n\n
      • Political communication in authoritarian vs. democratic regimes<\/li>\n\n\n\n
      • Foreign influence in elections (state and non-state actors)<\/li>\n\n\n\n
      • Visual politics and the aesthetics of power: symbols, leaders, campaigns<\/li>\n\n\n\n
      • The ideological marketing of corporations and social movements<\/li>\n\n\n\n
      • Political activism and digital mobilisation<\/li>\n\n\n\n
      • The effects of polarisation on social cohesion and political participation<\/li>\n\n\n\n
      • Public policy delivery and perceptions of governance through a marketing lens<\/li>\n\n\n\n
      • Ethical boundaries in political marketing<\/li>\n<\/ul>\n\n\n\n

        Submission of Extended Abstracts<\/u><\/strong><\/h2>\n\n\n\n

        To participate in the symposium, please submit an extended abstract (450 to 1200 words) until 27 April 2026<\/i><\/s> 03 June 2026<\/em><\/strong> to: ipmc@mk.ase.ro<\/strong><\/p>\n\n\n\n

        Instructions for Submitting the Abstract<\/u><\/strong><\/p>\n\n\n\n

        In addition, every abstract must come with a front page which should include the Title, and will be the ONLY<\/strong> part of the paper which includes:<\/p>\n\n\n\n

          \n
        1. title of paper<\/li>\n\n\n\n
        2. author name(s)<\/li>\n\n\n\n
        3. author affiliations<\/li>\n\n\n\n
        4. postal address<\/li>\n\n\n\n
        5. e-mail address<\/li>\n\n\n\n
        6. telephone number<\/li>\n\n\n\n
        7. up to five key words<\/li>\n<\/ol>\n\n\n\n

          Please include \u201cCompetitive paper\u201d<\/strong> followed by the paper title in the subject line of your email. All submissions will undergo double-blind peer review<\/strong> by two members of the scientific committee.<\/p>\n\n\n\n

          Accepted papers will be announced by:<\/strong> 01 June 2026<\/i><\/s> 01 July 2026<\/em><\/strong><\/p>\n\n\n\n

          The final programme and additional details will be published on the official symposium website.<\/p>\n\n\n\n

          Doctoral Submissions<\/u><\/strong><\/u><\/strong><\/p>\n\n\n\n

          PhD students are invited to submit extended abstracts.<\/p>\n\n\n\n

          Please include \u201cDoctoral submission\u201d<\/strong> followed by the title of your paper in the subject line.<\/p>\n\n\n\n

          Accepted contributions will be presented in a special doctoral session<\/strong>, which will be part of the main symposium programme.<\/p>\n\n\n\n

          Important Dates<\/u><\/strong><\/u><\/strong><\/p>\n\n\n\n

            \n
          • Abstract submission deadline:<\/strong>27 of April 2026<\/i><\/s> 03 June 2026<\/em><\/strong><\/li>\n\n\n\n
          • Notification of acceptance:<\/strong>01 June 2026<\/i><\/s> 01 July 2026<\/em><\/strong><\/li>\n\n\n\n
          • Early bird registration (10% discount):<\/strong>until 17 July 2026<\/i><\/s> until 27 July 2026<\/em><\/strong><\/li>\n\n\n\n
          • Symposium dates:<\/strong> 14\u201316 September 2026, Bucharest<\/em><\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            Indicative Symposium Fees (in Euros)<\/u><\/strong><\/h2>\n\n\n\n
            Package<\/strong><\/td>Fee<\/strong><\/td>Details<\/strong><\/td><\/tr><\/thead>
            Full symposium (14\u201316 Sept 2026<\/em>)<\/td>\u20ac300<\/td>3-day access, coffee breaks, lunches, symposium materials, networking<\/td><\/tr>
            Early bird (until 17 July 2026<\/i><\/s> until 27 July 2026<\/em><\/strong>)<\/td>\u20ac270<\/td>Discounted rate for early registration<\/td><\/tr>
            Doctoral student

            Daily participation (per day)<\/td>            		\u20ac150

            \u20ac100<\/td>            		Discounted rate for doctoral students 2-day access
            Access for one selected day<\/td><\/tr>
             <\/td> <\/td> <\/td><\/tr>
            Listener rate (2 days, no meals, no presentation)<\/td>\u20ac150<\/td>Access to sessions only, no participation<\/td><\/tr>
            Accompanying person<\/td>\u20ac150<\/td>Access to gala dinner, cultural tours and social events (no academic sessions)<\/td><\/tr>
            Social programme (day trip)<\/td>\u20ac100<\/td>Day trip to Peles Castle and Bran Castle (entrance fee, transportation by bus and lunch included)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

            Front Pages<\/strong><\/p>\n\n\n\n

            Page Set-Up of all Abstracts<\/strong><\/p>\n\n\n\n

            All papers must be presented as A4 documents (with margins Top: 2.54cm, Bottom: 2.54cm, Left: 3.17cm, Right: 3.17cm).<\/p>\n\n\n\n

            The main text font must be 12 point Times New Roman.<\/p>\n\n\n\n

            Other fonts all Times New Roman:<\/p>\n\n\n\n

            Headings<\/strong><\/p>\n\n\n\n

              \n
            • Title Bold 22 point centred uppercase<\/li>\n\n\n\n
            • Level 1 Bold 14 point left-justified uppercase numbered 1 to 10<\/li>\n\n\n\n
            • Level 2 Bold 12 point left justified no numbering<\/li>\n\n\n\n
            • Level 3 Italic 10 point left justified no numbering<\/li>\n<\/ul>\n\n\n\n

              Figures and Tables<\/strong><\/p>\n\n\n\n

                \n
              • Embedded in text
                • Centred<\/li><\/ul>
                  • Numbered either Fig. 1 or Table 1<\/li><\/ul>\n
                      \n
                    • Font 12 point Bold Centred at base of Figure\/Table<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                      References<\/strong><\/p>\n\n\n\n

                      Harvard referencing system applies Italics<\/p>\n\n\n\n

                      Journal Paper: Author(s) (Year) Title Journal<\/em> Volume (Issue) Page Numbers<\/p>\n\n\n\n

                      Book: Author(s) (Year) Title <\/em>Publisher Place Edition<\/p>\n","protected":false},"excerpt":{"rendered":"

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