Political Marketing in the Post-Truth Era: Is Political Marketing Saving or Destroying Democracy?

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Practical Information

Practical Information

First day: The Bucharest University of Economic Studies, Piața Romană nr. 6,

Bucharest, The Bucharest-University-of-Economic-Studies – Google Maps

Second Day: The Palace of the Parliament (Casa Poporului), Bucharest, Strada Izvor 2-4

Bucharest, The Palace of the Parliament (Casa Poporului), Bucharest- Google Maps

Third day: Day trip to Peleş Castle and Bran Castle

Romania, Peleş Castle– Google Maps and Bran Castle– Google Maps

Dress Code

Casual – feel free to dress comfortably. Business casual is also welcome.

Language

The conference will be held in English.

Currency

Romanian Leu (LEI). ATMs are available near Piața Romană. Major credit cards accepted in most restaurants and shops.

Emergency Contacts

Emergency services: 112

BUES Contact: Loredana Popescu, maria.popescu@mk.ase.ro

Bucharest MAP

Please refer to this website for more details: Bucharest Map – Interactive City Map of Bucharest – Visit Bucharest

Airport Connections

Arriving by plane

Henri Coandă International Airport (OTP) is located approximately 16 km north of Bucharest city center. The drive to the center takes 30–50 minutes depending on traffic.

Recommended mode of transfer: Uber app

Airport taxi

Taxi ordering machines are located inside the arrivals hall. Select your destination, collect the printed ticket with your assigned taxi number, and wait outside for that cab.

A standard taxi costs approximately 30 RON (~7 EUR). Uber for Business, Uber and Black Cab will be higher. Please note that standard taxis do not accept credit cards – ATM machines are available in the arrivals hall. A 10% tip is customary.

Train

Trains run from Henri Coanda Airport to Bucharest Gara de Nord Station every 40 minutes. They operate 24 hours a day, and the journey takes 20 to 25 minutes. Tickets cost about $2.50 or €2.20.

If you’re staying in or around Old Town Bucharest, note that this train won’t get you all the way there. You can walk 2.5 km (1.5 miles) along Calea Victoriei (Victory Avenue) to reach the Old Town. If you have luggage, you may be better off calling an Uber.

*Traffic notice: Please be aware that Bucharest traffic can be heavy during rush hours (07:30 – 09:30, 16:30 – 18:30). You can expect up to an hour travel time to the city depending on when you arrive.

Bus

Getting from Henri Coandă International Airport (OTP) to Piața Romană by Bus. The bus stop is located right outside the Arrivals Terminal (at the ground level/basement area, just down the escalator from the main arrivals exit). Travel time is approximately 35 to 50 minutes, depending heavily on Bucharest’s traffic. Line 100 runs 24/7 (both day and night), with departures roughly every 15 minutes during the day and every 30 minutes at night. Cash is not accepted by the bus driver. You must pay before boarding or use a digital payment method inside the bus. The price of a one-way ticket is 3 Lei (approx. €0.60).

Public Transport

ASE București is located in the heart of the city, steps from Piața Romană metro station. Getting around Bucharest is easy:

Metro: Line M2 (blue) stops at Piața Romană – direct access to the venue. Single ticket: 5 LEI; 10-trip card: 40 LEI. Trains run every 5–8 minutes.

Bus / Tram: STB network covers the whole city. Routes 79, 86, 97, 168, 226, 368, 381 and special Bus line 100 (from airport) stop near BUES. Buy tickets from kiosks or the iTicket app or pay via SMS if you have a local or European roaming-enabled SIM card, you can send an SMS with the text C to the short number 7970 immediately after boarding. You will receive a confirmation message which serves as your ticket.

Walking: The Old Town (Centrul Vechi / Lipscani) is approximately 2 km from ASE (~25 min walk). Piața Universității is 10 min by foot.

Taxi / Rideshare: Bolt and Uber operate widely across Bucharest. A typical city-centre ride costs 15–25 RON. Always confirm the price before entering an unlicensed taxi.

Restaurants, cafés & bars

Close to BUES București:

Lacrimi și Sfinți

Location: Str. Ion Câmpineanu 39 (7 min walk)

Hours: Mon–Fri 12:00–24:00, Sat–Sun 13:00–24:00

Cuisine: Modern Romanian

Vatra Restaurant

Location: Str. Batiștei 14 (10 min walk)

Hours: Mon–Sun 12:00–23:00 Cuisine: Traditional Romanian

Grădina Monteoru

Location: Calea Victoriei 115 (12 min walk)

Hours: Mon–Sun 08:00–23:00

Cuisine: Romanian & Mediterranean Downtown (Centrul Vechi / Old Town):

Caru’ cu Bere

Location: Str. Stavropoleos 5

Hours: Mon–Sun 08:00–24:00

Cuisine: Romanian & international – historic 1879 brasserie

Restaurant Diplomat

Location: Bd. Nicolae Bălcescu 4

Hours: Mon–Sun 12:00–23:00

Cuisine: Romanian

Shift Pub

Location: Str. Gabroveni 13, Centrul Vechi

Hours: Mon–Sun 12:00–02:00

Cuisine: Pub food & cocktails

Don’t miss to visit:

Historical Sites & Museums:

Palace of Parliament (Palatul Parlamentului) – 2nd largest building in the world

National Museum of Romanian History (Palatul CEC, Calea Victoriei)

National Art Museum of Romania (former Royal Palace, Calea Victoriei 49)

Village Museum / Muzeul Satului (Șos. Kiseleff 28) – open-air ethnographic museum

Parks & Memorials:

Herăstrău Park (King Michael I Park) – large lakeside park, great for a walk

Cișmigiu Gardens – beautiful 19th-century park in the city centre

Iconic Landmarks:

Old Town (Centrul Vechi / Lipscani) – vibrant historic quarter, restaurants & nightlife

Calea Victoriei – Bucharest’s most vibrant boulevard

Arcul de Triumf – Romania’s own triumphal arch (Bd. Kiseleff)

Romanian Athenaeum (Ateneul Român) – stunning concert hall, Str. Franklin 1

Romania at a glance:

Capital & size: Bucharest is Romania’s capital, largest city and main business hub, with around 1.7–1.9 million residents in the city and over 2.3 million in the wider Bucharest-Ilfov area. Romania covers 238,397 km², making it one of the larger countries in Eastern Europe.

Language: Romanian is a Romanic language, closely related to Italian, Spanish, French and Portuguese. Useful words: “Mulțumesc” means “thank you” and “Bună ziua” means “good day / hello.”

History: Romania’s roots go back to ancient Dacia, which became part of the Roman Empire after Emperor Trajan’s conquest in 106 AD, helping shape Romania’s Latin-based language and culture.

Nature: Romania is home to the Danube Delta, Europe’s largest and best-preserved river delta, with over 300 bird species. It also has the largest brown bear population in the EU / Europe outside Russia.

Architecture: Bucharest was once known as “Little Paris of the East” because of its elegant boulevards, Belle Époque buildings and French-inspired architecture.

Landmark: The Palace of Parliament in Bucharest is one of the largest administrative buildings in the world, with around 1,100 rooms and a floor area of about 365,000 m².

Cuisine: Traditional Romanian dishes include sarmale – stuffed cabbage rolls, mici – grilled minced meat rolls, mămăligă – polenta, and cozonac – sweet festive bread.

Wine: Romania has one of Europe’s oldest wine traditions and remains a major global wine producer, known for regions such as Dealu Mare, Transylvania, Dobrogea and Moldova.

Business & investment: Romania is a high-income EU economy with a strategic location between Central, Eastern and South-Eastern Europe. It has strong sectors in IT, automotive, engineering, energy, agriculture, logistics and business services. The OECD notes that Romania has experienced fast GDP-per-capita convergence over the past two decades, reaching 71% of the OECD average in 2024.

Education & talent: Romania has a strong tradition in maths, computer science, engineering and foreign languages, making it attractive for education, tech and talent-focused investment. In 2023–2024, Romania had over 3.46 million learners enrolled across the national education system.

Education opportunity: Romania’s education sector has clear room for improvement and investment. OECD data shows education spending from primary to tertiary level was 2.5% of GDP, below the OECD average of 4.7%, while OECD and EU reports highlight needs in school quality, equity, teacher support, infrastructure and lifelong learning.

Useful Romanian Words & Phrases

Word  Translation     Pronunciation

Hello / Good day        Bună ziua                   BOO-na ZEE-wa

Good morning            Bună dimineața         BOO-na dee-mee-NYAH-tsa

Good evening             Bună seara                 BOO-nah SYAH-rah

Goodbye                     La revedere                 lah re-ve-DE-re

Please                          Vă rog                         va ROG

Thank you                  Mulțumesc                 mool-tsoo-MESK

You’re welcome          Cu plăcere                  koo pla-CHE-re

Yes / No                      Da / Nu                      da / noo

Excuse me / Sorry                  Scuzați-mă                 skoo-ZA-tsee ma

Do you speak English?          Vorbiți engleză?         vor-BEETS eng-LEHza

I don’t understand                 Nu înțeleg                   noo un-TSYEH-leg

Where is…?                             Unde este…?               OON-de YES-te

How much does it cost?         Cât costă?       kut KOS-ta

The bill, please                       Nota de plată, vă rog NO-ta de PLA-ta, va ROG

Cheers!                                   Noroc!                         NO-rok

Logistics – BUES București

Check-in

Upon arrival at the BUES București, please proceed to the registration area “at the entrance in Angelescu Building, near Madgearu Room” to collect your conference badge. Ensure that your badge is worn at all times during the conference, including at the social events.

Security

Your name has already been pre-registered. Kindly state your first and last name at the registration desk to collect your name badge.